Most integrated marketers understand there’s a lot about direct mail that seems counterintuitive. First of all, the medium itself still continues to outperform most digital tactics. And it’s a technique that’s been around for 60 years, that still works as well now as...
Successful promotion campaigns don’t happen by chance. To realize goals, promotional products programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained. Here are seven tips from the Promotional...
Mattress buying has always been a little weird, right? In the middle of the day, you plop down on a dozen different mattresses, each one hardly different from the last, while a salesperson looks at you expectantly. The mattress company Casper thought the process, and...
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